Art is not like other culture because its success is not made by its audience.

We, the public, fill concert halls and cinemas every day. We read novels by the millions and buy records by the billions. We, the people, affect the making, the taste and the quality of our culture.

We want to make Art that charts. We thought of calling it a revolutionary new way to sell Art but it's not revolutionary. It's just cheap.

The malls are coming out of the walls.